UNESCO MGIEP
UNESCO MGIEP
UNESCO MGIEP
Telling Stories in the Digital Age:
Strategy | Content | Impact
FILM
COMPANION
The brainchild of celebrated film critic & writer Anupama Chopra, Film Companion is a platform dedicated to film journalism. The brand focuses on film reviews – Bollywood, Hollywood, world cinema, and regional/local cinema along with extensive interviews with personalities from the length & breadth of the movie industry. They are known for authentic and genuine film journalism.
Social Media Management Brand Identity Creative Concept
Moment Marketing Content Strategy Design Briefs
Account Lead Videos Shoots Digital Asset Creation
Data & Analytics Editing & Writing Film Festivals Coverage
Articles & Interviews Pitches & Presentations
Film Festivals Covered
Gully Boy : Chrome Construction
Emmys & Oscars
To catch the flurry of these international events, engagement strategies were designed for Insta-stories as a pre-buzz to the events; more than half a million responses were generated, making the campaign a success and leading to more followers on the brand's official Instagram handle.
Cracking The Content Code
Snippets
The brand was open to looking at a new digital approach to reach out to serious movie viewers and a much younger millennial crowd that they could convert into their brand advocates. The challenge was to create a strategy that would not dilute the brand tonality as an authentic platform for all film content but at the same time be engaging enough to appeal to a wider diaspora.
