UNESCO MGIEP
UNESCO MGIEP
UNESCO MGIEP
Telling Stories in the Digital Age:
Strategy | Content | Impact
HONEY & DOUGH
Honey & Dough is a South Delhi-based bakery and a
venture under horizontal expansion by ANR International Pvt. Ltd. It offers an authentic global menu expertly crafted by
in-house chefs. They have prepared the classics while experimenting with and creating new eats inspired by international delicacies from different parts of the globe: Belgian chocolates, desserts from France, Burgers from America, salads from Greece, etc.
Brand Identity Communications Strategy Creative Concept
Rebranding : making product the hero and the content its sidekick.
Snippets
While the idea was to have Honey & Dough sell their delicacies like ‘Hot Cakes’ quite literally, the effort was to create a full-blown strategy spanning content and design concepts that would help achieve the same. Combining the right visual and written communication is crucial for a homegrown bakery brand to make it big.
