UNESCO MGIEP
UNESCO MGIEP
UNESCO MGIEP
Telling Stories in the Digital Age:
Strategy | Content | Impact
PENGUIN RANDOM HOUSE
Penguin India was started in 1985 and is the largest English language trade publisher in the subcontinent. It is a subsidiary of the well-established and well-respected global publishing house Penguin Random House. It features three Booker Prize-winning novels along with the Nobel Prize, the Magsaysay Award, the Jnanpith Award, the Sahitya Akademi Award, the Commonwealth Writer’s Prize, Bharat Ratna, and the Padma Vibhushan award-winning authors. They have an active frontlist title of 250 books every year and over 3000 titles as backlist.
Brand Identity Content Strategy Social Media Management
Cover Briefs Design Concepts Editing Account Lead
Digital Asset Production Data & Analytics Podcasts
Author Care Events Management Blogs & Articles Interviews
Moment Pitches Book Launches Author Talks Book Festivals Commissioning Titles Project Management
Authors Managed
Sadhguru
Devdutt
Osho
Nikita Singh
Durjoy Datta
Ruskin Bond
Sadhguru
Devdutt
Osho
Nikita Singh
Durjoy Datta
Ruskin Bond
Books Edited
Moment Campaigns
One of the most compelling ways of promoting backlist & classics is to dig into nostalgia. How many times do book lovers take back or remember by heart some poignant quotes from their favorite read? Guess what - A lot! Starting from a compilation of hard-hitting quotes the stalwart feminist authors to the gothic imagery of Jane Eyre's novellas and the recurrent theme of red, black, and white in the Japanese creative landscape, they were all combined to give classic nerds a walk through the memory lane.
Valentine's Day: The Bookworm Style
Stepping away from a clichéd Valentine's Day celebration, the idea was to drive home the fact that every book lover out there might already have found their perfect partner; yes, you got it right - their very own favorite reads! Starting right from a lonely gloomy day to surviving that long metro commute home, books are partners you can always lean on: never disappointing, always keeping company, and making sure you get good sleep when you put that cliffhanger on your nightstand. Isn't that a book nerd's bliss?
PenPods : Penguin Podcasts
Snippets
To ride the new wave of people getting hooked to audio medium, a creative concept was created as to how Penguin could launch its first-ever podcast channel in the country; a step-by-step process was proposed right from execution to content pillars culminating into costings and execution process.
